Who is qaleR Cosmetic?
qaleR Cosmetic is not just a cosmetic brand; it's a philosophy, a commitment to beauty that goes beyond skin deep. Our core values are rooted in three pillars that define our brand – Safe and Clean, Vegan-friendly, and Cruelty-free.

Why choose us?

  • Safe and Clean:
  • We care about you and our environment. We make sure our products are SAFE for skin and don't harm the environment. We keep things simple by using non-harmful ingredients, so we can enjoy a pure and easy beauty experience without worrying about skin irritation. It's more than beauty; it's a pure and happy experience.

  • Vegan-Friendly:
  • We believe in beauty without compromise. That’s why qR Cosmetic proudly embraces a vegan-friendly approach, steering clear of animal-derived ingredients. Our commitment to a cruelty-free and ethical lifestyle means you can enjoy guilt-free beauty, knowing that no animals were harmed in the making of our products.

  • Cruelty-Free:
  • Kindness is at the heart of qR Cosmetic. We stand against animal testing and are dedicated to a world where beauty doesn't involve hurting animals. Our commitment extends beyond us - we want to be part of a bigger movement promoting kindness in the beauty industry.

    Who we are for?

    qaleR Cosmetic is designed for people who love taking care of themselves, appreciate simple and elegant beauty, are mindful of their choices, see beauty as a form of empowerment, believe in cruelty-free lifestyles, and prioritize harmony with nature. 

    Our product aims to appeal to individuals who value wellness, simplicity, ethical choices, empowerment, kindness, and sustainability, providing a beauty solution that aligns with their unique preferences and values.

    When established?

    The story of qaleR Cosmetic began with a profound commitment to wellness, environmental responsibility, and the pursuit of beauty. Qaler Pavilion Sdn. Bhd. 201501035784 (1161104-M) (formerly known as Empower Novus Sdn. Bhd.), was established on October 5, 2015, with a clear mission - to provide safe, clean, natural, and environmentally friendly products that enhance both individual beauty and contribute to societal well-being.

    In alignment with this dedicated philosophy, the five visionary founding members launched the brand qaleR Cosmetic on January 10, 2023. This marked the realization of their collective vision to introduce a range of products that not only prioritize the safety and well-being of users but also promote eco-friendly practices for the betterment of the community and the planet.

    qaleR Cosmetic, It's all about YOU, because for us, the best isn't just a product; it's a commitment to YOU in totality.


    Improving lives by providing the best service and experience for our people and our customers:

    • To provide the best possible standards of service excellence
    • To represent and uphold the image of all our brands
    • To be an employer of choice. Our organization’s heartbeat is its people
    • To look after the best interests of our shareholders through cultivating financial sustainability
    • To look after the best interest of our customers by providing the true value of each products spent


    qaleR Cosmetic are driven by core values that blend into qaleR Cosmetic’s personal style, placing importance on the following:

    • PASSIONThrough our Passion, we find resilience as we continue to develop and grow into our best selves.
    • PEOPLEOur People are a great source of pride to us and we know that there is power in every individual and their story.
    • PERFORMANCEOur Performance is streamlined and dynamic, and we work with efficiency and drive as a unit of like-minded team members.
    • PURPOSEOur Purpose gives us the determination we need to achieve our aims and continue to grow to be the best that we can be.
    • PROFESSIONALISM – We practice Professionalism by being detailed, honest and responsible in performing our respective responsibilities to the best of our ability.