Introduction to SAFE and CLEAN cosmetic product

In this high-technology era, we can see all cosmetic brands are highly competing to create products that become unique in the eyes of the world. Be it for the benefit of one side or both sides, have you ever thought about any side effects in the long run?

Knowledge is easily accessible nowadays, thus it helps us to grab the ‘GOODS’ and avoid the ‘BADS’. As we become more conscious of what we're putting in our bodies, we also should be aware of what we're putting on our bodies. Our skin is the largest organ of our body and is porous, meaning it can absorb substances that come into contact with it. If it’s going on your face, why don’t we have products with the best skin-beneficial ingredients?

Many conventional makeup products contain ingredients that are potentially harmful to both human health and the environment. On the other hand, clean cosmetics combine the latest innovations in natural chemistry with plants and botanicals that nourish skin and enhance beauty. Due to the explosion of clean beauty in an unregulated industry, now there are a myriad of brands labelling themselves clean and a handful who are actually 100% natural, non-harmful and clean.


Safe and clean cosmetics are formulated with ingredients that are considered non-harmful, free from toxic and produced in an environmentally conscious manner. These products are designed to minimize the risk of adverse effects on the skin, body and environment. Here are some of the benefits of such products.





-No ingredients that cause skin irritation, allergies, or breakouts

- Made suitable even for those with skin sensitivities or conditions like eczema or rosacea.

Non-harmful formulations

-Priorities using non-toxic ingredients derived from natural or organic sources

-No harmful chemicals such as parabens, phthalates, sulfates, and synthetic fragrances.

Environmental friendly

-Focus on sustainability and reducing their environmental impact.

-Use biodegradable or recyclable packaging materials, source ingredients ethically, and avoid animal testing.


It's important to note that regulations and definitions of "safe" and "clean" may vary across regions and brands. Reading labels, researching brands, and understanding the ingredients can help us make reasonable decisions when choosing the products that align with our personal values and needs.

For example, a Malaysian cosmetic brand called qaleR Cosmetic. This particular brand has 4 philosophies for all their products, which are safe, clean, vegan-friendly and cruelty-free.

With such high quality formulation, they believe everyone can be beautiful inside out without any health compromised..